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ByMatt Winn, Online Communications Specialist, Volusion | January 24th, 2011 | Published by onlinebusiness.volusion.com

One of the most fulfilling parts of executing your content marketing strategy is watching your work spread across the internet. Unfortunately, there are millions of pages, videos and files uploaded every day. With this much stuff out there, you have to work that much harder to break through the content clutter.

As we discussed in our last post on building a content marketing strategy, identifying the informational needs of your audience is a key step to making yourself heard. Take a look at these additional ideas that are proven to increase the “sharability” of your content.

1. Write a Compelling Headline

Take a quick look at your Twitter or RSS feed – there are probably hundreds of articles streaming through. But how many of them do you actually read? If you’re the average internet user, not many.

In other words, if the goal is for others to share your content, they have to engage with it first. And before they can engage, they have to be compelled to do so. This is where your headline steps in.

Here are a few tricks to creating solid headlines:

• Summarize the key benefit of the content. What is the main takeaway?
• Lead off with a number. For example, “5 Ways to…” “13 Mistakes Made…”
• Add some pizzazz: Make analogies or metaphors; use illustrative language
• Study headlines from other websites and draw inspiration from their ideas
• Create headlines around pertinent keywords – this will help with search rankings later

2. Address Breaking News and Trending Topics

Some of the most shared content involves analysis or commentary of breaking news. Content that takes this approach is highly valued because of the organic buzz surrounding the topic at hand.

Some ideas on how to leverage trending topics:

• Write an opinion piece on a particular development in your industry
• Create a live blogging event from a conference or tradeshow
• Provide an in-depth analysis that goes beyond standard news reporting
• Outline the history of a trending topic that led to its current popularity

How do you find out what’s trending?

• Use Twitter’s trend list and search tool for real-time developments
• Utilize Google’s “Hot Trends” to view recently popular search terms
• Perform a news search for your industry to find recent articles

The key here is to create content that is timely and insightful. If you write a basic summary of an event two weeks after it happened, you won’t get much pickup.

3. Compile Research and Statistics

Out of the hundreds of articles I’ve written, the most popular ones have included in-depth research and statistics. You can easily apply this same principle to your own content marketing efforts.

The first step is to select a topic and an angle. Then, hit the books to find quality insights regarding your selection. Finally, compile all of your research to make a conclusion. Think of it as writing a term paper for school.

The beauty of this approach is that your research-centered content can be repurposed in a number of ways. These insights can quickly be turned into blog posts, videos and tweets. The trick here is finding a broad array of sources – don’t feel obligated to develop your own research.

4. Be Edgy

People love controversy (just look at all the Lindsay Lohan coverage), and so should you. That’s why inserting a bit of spice can add an extra “oomph” to your content.

The best place to start is your headline. Then, insert some edge to your blog post or webinar to keep customers engaged and coming back for more. For example, you could create content that illustrates why an industry expert “got it all wrong,” or explain why a form of conventional thinking is outdated. There are tons of ideas out there that you can leverage to bring more attention to your content and business.

CAUTION: The line between edgy and inappropriate is very fine and shifts from person to person. That’s why it’s important to know your audience and what they can tolerate. My favorite rule of thumb is to be tactful, not tacky.

As you continue developing your small business’ content marketing strategy, you’ll quickly discover which topics catch on and which don’t. If you pay attention to the levels of engagement and feedback for your different content pieces, you’ll begin to develop a rhythm and identity, both important parts of publishing content that consistently breaks through the clutter.

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Date Published: 18th November 2010Author: Arvel Clinton, articlealley.com

The Internet is the most powerful media tool that every business must exploit to its advantage. For this purpose, you must take the help of Denver Internet marketing agencies that specialize in providing strategic input for online marketing. A good Denver online marketing agency will customize an online marketing strategy suited to your business and help get the required traffic to your website.

Denver Internet marketing comprises search engine optimization marketing and developing a strategy for optimal use of new social media tools like Twitter and Facebook. Search engine optimization implies providing content in a manner that gets your business on the important search engines like Google and Yahoo and attracts the desired target audience. The more traffic you get, the better are the chances of getting advertisers to your web page or website. The agency should develop online marketing programs to convert visitors into clients and to keep your business ahead of the competition. The content should be authentic, correct, and concise so that search engines should direct prospective customers to utilize your products or services.

Ideally, select an Internet marketing Denver agency that has experience in the field and has done business for your acquaintances. This is important because there are dubious characters that claim to be experts and can ruin your online business even before it takes off. Check their references and go through their previous online marketing strategies for other clients to ensure that they will deliver good results for your Internet marketing efforts.

Under social media tools, the agency will develop a blog for your business that informs customers about your products and services. The blog should have links to related websites so that it appears as a non-commercial enterprise that is a source of authentic information on your line of business. However, exchange links only with genuine websites similar to your line of business and not link farms. This provides a common platform for discussing issues and problems related to the business among your various stakeholders. For this you will need a full time person dedicated to initiating discussions on the blog, updating your website content on a regular basis and keeping track of the competition’s online promotional efforts. The Denver Internet marketing agency should help you train a person within your company for this purpose or do the online management for you for a nominal fee.

When you hire the agency, brief them about your business and then decide upon the website design, layout, content, and the interactive activities that should appear on the page. In case you run a small business and have a tight budget, you should still take the services of a professional for a few hours a week to guide you on the marketing strategies to get the desired audience. The plan should be to get maximum visibility through innovative promotions that give visibility to the business without burning a hole in your pocket. Thus, you can get best results from Internet marketing by hiring a good Denver Internet marketing agency.

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The Denver SEO Company, owned and operated by Kurt Henninger, of Denver Colorado has opened its doors to help local business owners leverage the popularity of search engines through SEO to help them generate much needed leads and customers for their business.

Not only will this company deliver SEO services to local business owners, but also include services such as email marketing management, on-site conversion optimization, Direct Response Copywriting, and overall internet marketing strategy and consulting to both clients and as an outsourcing solution. While companies spend millions of dollars a year on SEO, this will be affordable for local business owners and tailored just for them. Kurt has brought the best of the online affiliate marketing and home business industries where he has consistently generated dozens of daily leads and brought it to the local Denver marketplace to help business owners outsource and get the same results themselves.

This can be huge for local companies as this one of a kind service is a comprehensive combination of lead generation and SEO in the Denver SEO services marketplace. No longer will small businesses in the Denver area have to rely on outdated marketing techniques like the yellow pages and cold calling. Instead, they will be able to get their website and business in front of those looking for exactly what they have to offer. This will mean less actually dollars spent on advertising and more leads directly inquiring about their business. This combination of both marketing services and lead generation is one of a kind and an answer to what businesses need for an all-in-one online marketing solution.

Getting your website not only found by your potential customers, but generating leads for your business is a must these days. This combined solution of marketing and online lead generation services will more than likely replace all outdated means of getting new customers for ones local business.

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Search engine optimization or SEO, as it is usually called, is an online marketing technique for helping businesses generate more leads and mouse clicks. It optimizes a Web site for ranking in the top positions of search engines like Google, Yahoo, and Bing. SEO is important for the success of any small business online.

Promotion of one’s small business on the Internet is often a great help for the business. Denver business owners can do some work to optimize their own Web sites and do a lot of SEO strategies on their own. However, many people with their own small business in Denver are not really equipped to deal with all the tasks involved in an extensive concept like SEO, and most of them are understandably preoccupied with keeping their businesses running smoothly. This area is where a small business SEO package can help such people with their SEO needs.

There are SEO companies offering SEO packages geared for local small businesses in Denver. To find out whether these SEO marketing services may be what you need for your small Denver business, you should try gaining at least a little familiarity with SEO and what it’s all about. Your SEO focus should be targeting a good set of keywords for your business. Google AdWords’ keyword tool can give plenty of good keyword suggestions for free.

A good SEO company will provide client references (preferably locally in Denver), which you should always ask of any SEO company you might be planning to hire. It’s best if you get in touch with the references because you can ask them questions and they can give you information that would indicate how effective an SEO company will be. With this information, you can evaluate if the SEO services are effective. This would also help you verify that your SEO references’ contact details are genuinely from clients in and around Denver. You can also check the rankings that the SEO has garnered for its Denver clients. You’ll have peace of mind knowing that the rankings the SEO gives are all aboveboard and providing real benefits to Denver businesses.

Any SEO firm is supposed to be completely up-front with clients, as well as prospective clients, about the SEO marketing they use for promoting your Denver business online. Link building is not the full extent of SEO now that it has evolved into something that includes press release or PR promotion and newer marketing platforms like social media or social networking, and specialists should be adept in those areas too. So go ahead and ask the SEO company any questions you might have about their methods for bringing in customers to your Denver business.

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Click here for information on Denver SEO.

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Content Marketing is all about giving customers the detailed information they need to be comfortable with making a buying decision. Its also about providing the content the search engines want to display when a web surfer types in your target keywords. Content marketing done right will build your brand, increase your traffic and create inbound links to raise your website in the natural search results across all search engines.

OrderStorm makes Content Marketing available to companies of all sizes and budgets.

OrderStormoffers several unique Content Marketing programs and is the first SEO company to offer Content Networks. The OrderStorm Content Marketing programs will build your brand, improve your rank in the natural search, bring more targetted customers to your website, increase your leads and increase your sales. Rank and traffic are generated by a combination of content types, both on and off your website, and inbound links.

A Content Network of private encyclopedia style microsites for your products and services
Article and press release syndication to include your content in news feeds
Blogs where expert writers blog on your products and services

OrderStorm SEO Rank & Traffic Builderprovides SEO off your website – the purpose of off-page SEO is to build one-way links to your website which increase your page rank in the natural search. These links also send you real traffic and real customers to build your business and your brand.
A Content Network of microsites drives highly targetted traffic
Article and press release syndication send inbound links to your domain
WordPress websites and blogs for maximum spidering efficiency and sitemaps
Directory links generate fast indexing for new sites
Social Network marketing for the viral spread of links using friends
All OrderStorm software including WordPress websites, WordPress ecommerce, the WordPress shopping cart plug in, and analytics are offered as a hosted service.

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