Archive for July, 2010

ReachLocal IPO

Wednesday, July 28th, 2010

First – what ReachLocal is… ReachLocal is a one-stop online advertising solution for roughly 15,000 small businesses. It’s revenues, profits, and financial show they now have a sliding change to become the leader and take over a majority of the market share among other local internet advertising providers. According to SEMShowdown.com, a SEM Review website, ReachLocal was recently awarded the Best Value for Mid-Size Companies as well.

With 525 sales people who generated $143 million in revenues the first three quarters of 2009, you can rest assured that ReachLocal’s plan will be to quickly vamp up an already prospering sales force to leach towards market share control.

Official Press Release:

ReachLocal, Inc., a local online marketing company, announced today that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of shares of its common stock. The shares of common stock to be sold in this offering are proposed to be sold by ReachLocal and certain stockholders. The number of shares to be offered and the price range for the offering have not yet been determined. J.P. Morgan Securities Inc. and BofA Merrill Lynch are acting as joint book-running managers. Citi is acting as lead manager, and Piper Jaffray & Co., Needham & Company, LLC and Broadpoint.Gleacher are acting as co-managers.

The offering will be made only by means of a prospectus. When available, copies of the preliminary prospectus relating to the offering may be obtained from J.P. Morgan Securities Inc., Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717; or BofA Merrill Lynch, 4 World Financial Center, New York, NY 10080, Attn: Preliminary Prospectus Department.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. The registration statement on Form S-1 may be accessed through the SEC’s website at edgar.sec.gov.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About: ReachLocal, Inc.

ReachLocal, Inc.’s mission is to help small and medium-sized businesses acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the small and medium-sized business market. ReachLocal delivers these solutions to SMBs through a combination of its proprietary platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia and the United Kingdom.

SOURCE: ReachLocal

What does this mean for competitors – Yodle, Idearc, DexKnows.com and other Local Online Advertising company’s? It means its time to step up your game, look at your offerings and find a quick solution to let small business owners your service is better – and why.

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Denver SEO Company uses “White Hat” SEO Techniques and “Best Practice” SEO Methods.

Wednesday, July 28th, 2010

What is the definition of “White Hat” SEO? “White Hat” means that the Denver SEO company doing your SEO engineering is using “best practices” methods that search engines condone and allows for a positive web user experience. These
SEO methods are better for your long-term ranking and Internet reputation in search engine algorithms.

Business Oceans Marketing does Denver SEO for companies

nationwide. Visit them at www.businessoceans.com/denver-seo

When an SEO company uses quality, “White Hat” SEO techniques for your website ranking, the search engine algorithms will NOT penalize or ban your website from ranking in SERPs (Search Engine Ranking Pages). This is important to your Internet marketing campaign as it can take quite a long time to get a release from Google’s penalty box to start ranking again.

If “White Hat” SEO best practices are good SEO techniques. What are bad SEO techniques called? Bad methods are referred to as “Black Hat” SEO.

Some “Black Hat” SEO methods to avoid are:

1) Keyword Stuffing – This basic “Black Hat” SEO is when a webpage has too many of the keyword phrases all over the website. If you are a “Denver SEO Company” for example, you can’t have “Denver SEO Company” written 500 times on one webpage.

“White Hat” SEO – Have a qualified Denver SEO company do “Keyword Density” analysis on your website to learn the safe percentage of keywords to use within your content.

2) Hidden or Tiny Text – This old “Black Hat” SEO is when a webpage has keyword text programmed to be the same color as the background of page so users cannot see it or they make the Keywords very small, I.E. using a 3-point font. The search engine algorithms and spiders can see this technique and will penalize your SERP for doing it.

“White Hat” SEO – Make your SEO content user friendly and natural. Web users prefer well-written, relevant content. You can still have SEO friendly keywords in your content that search engines will find and rank.

3) Cloaking – This “Black Hat” SEO is when search engines index a page for one type of content, but when a web surfer goes to the page, it is totally different.

“White Hat” SEO – Create a real webpage or a real website that actually offers the service or product that is indexed in the code. Yes, it does take 3-6 months to rank when done with legitimate SEO methods, but it will be worth it in the long run.

4) Duplicate Web Sites – This “Black Hat” SEO is when a web designer copies the content on a high ranking site and changes just a few elements, but keeps most of the identical content. This not only will get you banned from Google, Yahoo, or Bing, it is copyright infringement, which can possibly become a lawsuit.

“White Hat” SEO – Don’t be cheap. Make sure to hire a “White Hat” SEO firm that has and SEO copywriter who will write original SEO friendly content for your website.

5) Doorway Pages – This “Black Hat” SEO is where a page is keyword targeted to search engine spiders only. However, when a web surfer goes there, they never even see that content and it takes them to another completely different page.

“White Hat” SEO – Use SEO analysis of your site and upgrade your search engine ranking by making your site relevant on the Internet with quality content that real customers want to find and other sites want to link to.

The combination of your business expertise a legitimate SEO company is valuable. There is no shortcut to ranking quickly that is worth getting banned from Google, Yahoo, or Bing. If you don’t know SEO techniques, find a quality SEO company that knows the ins and outs of Internet marketing and search engine ranking.

You wouldn’t try to operate on your own leg if you didn’t know surgery or medicine. Find a good Denver SEO company and request a consultation or website evaluation. Talk to at least two “White Hat” SEO companies. You’ll learn a lot from how they interact with you. Most importantly, check the work and results for past clients more than 3 months ago.

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For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about WordPress shopping cart integration and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

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For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

Turn Your WordPress Into A Money Press

Sunday, July 18th, 2010

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 17, 2009 –
Leanne King has launched WordPress For Internet Marketers.

WordPress is the perfect platform for Internet Marketers to use in their business to monetize their sites.

More About WordPress For Internet Marketers:

WordPress for Internet Marketer’s is not another blogging book.

If you are only using WordPress to create blogs that earn cents here and there you are missing out on the HUGE earning potential offered by WordPress…

WordPress For Internet Marketers is a 950 page book on using WordPress specifically aimed at internet marketers. This is the largest most comprehensive resource on WordPress on the market. It is often referred to by users as the WordPress Bible. If you use this recourse you will free up hundred of hours of valuable time. Rather than surfing the internet looking for the means of monetizing your sites the answers are set out for you. Early birds can also take advantage of the valuable free update bonus.

Leanne says: WordPress For Internet Marketers is an essential resource for the WordPress User for their Internet Marketing. Users can find the answers they are looking for to monetize their sites and spend more time marketing their sites.

If you have ever wanted to know how to use WordPress to make sites for:

Ebay

Amazon

Ecommerce

Membership

Mini Social Networks

Article Directories

Magento Integration

You will find the answers and so much more in WordPress For Internet Marketers http://www.wpforinternetmarketers.com

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO informational site.

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For more information about Denver WordPress company and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about WordPress shopping cart integration and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

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For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

Orderstorm: SEO – Search Engine Rank and Traffic Building Services

Sunday, July 18th, 2010

Located in Denver, Colorado, OrderStorm offers advanced SEO services beyond on-page meta tags and keyword optimization. Search engine rankings are really based on two things – content and links. The OrderStorm SEO services focus on these difficult off-page SEO areas in two ways:

Original encyclopedia-quality content that matches the search criteria of the search engine’s users is displayed on a series of separate feeder websites called a Content Network.
Adding legitimate links to your website from other ranked pages on the Internet including these feeder websites
OrderStorm combines these two strategies by adding an encyclopedia of custom written content to the internet in the style of Wikipedia – The Free Encyclopedia. Each article in the Content Network is posted on a separate domain name and contains numerous links to your website plus a banner ad for your product or service. These articles quickly become ranked by the search engines based on their superior content. Links to your main website will then come from other ranked pages which drives up your search engine rankings. OrderStorm also generates links from other OrderStorm Content Networks, article directories, press releases and product reviews.
Don’t Use Link Farms – You Could Be De-listed on the Search Engines
This legitimate form of adding content and links to boost your search engine rankings stands in stark contrast to the current practice of using link farms. Link farming is seen as grounds for penalizing or delisting a website on Google, Yahoo and MSN as it is an attempt to cheat their algorithms, yet is still a very popular tactic to increase rankings. Search engines do not like attempts to cheat and the risk of being delisted is high.
Google webmaster guidelines say,

“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.”
OrderStorm interprets ‘bad neighborhoods’ as pages with links to pornography sites, gambling sites, prescription drug sites, sites using deliberate copyright violations and sites with lots of misleading keywords but no real content. Many web spammers use pages of links with many different and unrelated sites including both legitimate sites and these ‘bad neighborhood’ sites on the same page. Being in a ‘bad neighborhood’ also includes sharing a server or IP block with sites that have been penalized for using illicit SEO tactics, such link farms or hidden text. Even if it would not affect your ranking adversely, do you really want your link next to a porn site link? What does that say about your business?
Google webmaster guidelines go on to say,

“It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. ”
MSN webmaster guidelines directly threaten websites that use link farms:
“Techniques that might prevent your website from appearing in Live Search results The following techniques aren’t appropriate in terms of attempting to gain higher ranking with the Live Search index. Use of these techniques might actually adversely affect how your website is ranked within Live Search, and might even cause your website to be removed from the index.
Attempting to increase a webpage’s keyword density by add lots of irrelevant words. This includes stuffing ALT tags that users are unlikely to view.
Using hidden text or links. Only use text and links that are visible to users.
Using techniques, such as link farms, to artificially increase the number of links to your webpage.”

PDF Download OrderStorm White Paper: Search Engine Optimization – Raising Search Engine Position and Increasing Traffic without Using Illicit Link Farms – January 2009
Content and Link Development Strategy
To increase your search engine rankings, you must develop legitimate links as web site popularity is a major factor in page rank. While trading links with related websites to create a resources list is still a good link strategy, feeder sites with encyclopedic articles on your products and services, blogging and participating in the forums, press releases, and magazine articles in your industry’s online trade e-zines are becoming more important tools for generating legitimate links. To generate quality links, you must create unique, timely, relevant and useful content. While creating outstanding content takes time, its importance cannot be overstated.
OrderStorm SEO Rank & Traffic Builder will create the custom content you need on a Content Network of 25 encyclopedia websites that generate legitimate links to your website and boost your rankings. An major benefit of creating an encyclopedia of sites is that these sites will drive significant amounts of customer traffic to your website directly as they become ranked and read. Links on a link farm page will not drive any traffic to your site, thereby wasting some of the potential of a link. An additional benefit of creating an encyclopedia of sites is that these sites will drive significant amounts of customer traffic to your website directly as they become ranked and read. Links on a link farm page will not drive any traffic to your site, thereby wasting some of the potential of a link.

As an example, suppose you own a website that sells Building Insulation. Your encyclopedia sites would have domain names like www.Attic-Insulation.com, www.Basement-Insulation.com, www.Steel-Building-Insulation.com, www.InsulationR-Values.com, etc. Each website will contain an article related to the domain name that also discusses the beneficial use of your product without an actual sales pitch.

The SEO Content Network sites contain deep links to internal pages of your website in addition to the home page. Google PageRank applies to each individual website page, not to the website as a whole thereby necessitating deep link building for each of your web pages. Deep links build each individual page’s PageRank.
As an included service, OrderStorm will create articles for submission to article syndication websites like EzineArticles.com where other webmasters can use your article on their e-zines and newsletters. Article Publishing not only brings one way links back to your target site but also helps to build your brand and increase targeted traffic. OrderStorm SEO Rank & Traffic Builder will generate links and traffic with product announcements and press releases as well.

Contact us to review your SEO goals and see how using a custom encyclopedia of feeder sites can build your business.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about WordPress shopping cart and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress company and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about WordPress shopping cart integration and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our search engine optimization informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

Your Daily AMR Marketing Tip: The Truth About Search Engine Optimization (SEO)!

Thursday, July 1st, 2010

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Jun 30, 2010 – These same folks also believe they can become successful without putting in hard work. I am here to tell you; this very rarely happens and if it does it is accomplished by those with experience; in internet marketing.

Most people are also sold on the dream that SEO is the cure-all to their financial woes and they are going to become rich. Successful websites are not always successful in the beginning and sometimes beginning an internet website can prove to very difficult and time consuming.

Google Search Engine Marketing:

Google is a search engine that your internet website must be listed within. Keep in mind that Google has approximately fifty billion internet web pages, which increases daily. You have to ask yourself with those kind of figures, why should Google index your one little business website? To be frank you may not get indexed if your aren’t careful.

Your website is completed now what?

More than likely when your website is completed, it will join a huge population of other websites while sitting dormant. There are of course ways to list your business but a word of warning, this sometimes can prove complex and is very easy to make a mess of it; if you don’t know what you’re doing.

Search Engine Optimization:

When your website is up and running, you must jump into what is called “Search Engine Optimization”. SEO is not a one-step process. SEO is something, which must be performed often in order to retain your search engine rankings.

Your goal should be to bring customers to your website:

You must also market your site, in order for your products and services to get in front of your potential customers. Keep in mind, you must first draw these potential customers into your business website before you call sell them anything.

Long waiting periods and frustration

Some business website owners complain of a long waiting period, while they wait to appear on the Google Search engine. The truth is that more than likely you are going to wait quite a while before internet traffic will find your business within the Google Search engine. SEO is not the cure all for your marketing strategies and frankly, you would make a mistake if you solely depend on it for your marketing strategy.

Alternatives to search engine marketing

Some great alternatives are email marketing, article marketing, bloging, newletters and AdWords and others. These are traditional methods within the internet advertising arena’s and have been found to work from not only a cost effective standpoint; but a time-efficient standpoint as well.

Is search engine marketing truly crucial for your marketing needs?

Some marketing experts will gladly inform you, that your business should not rely on Google or the other search engines for success. As a businessman you should not expect to make all your money through search engines. However the search engines should be incorporated into a well rounded marketing plan.

Visit us at http://www.alphamarketresearch.com.

# # #

Alpha Market Research, Inc. is specialized in internet market research. AMR helps their customers in every phase of getting their website functional and tie all of this together with marketing knowledge. AMR’s website testers help you to succeed online.

— end —

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Build a Feature-Rich and Customizable Store Using Packt’s New WordPress E-Commerce book

Thursday, July 1st, 2010

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Mar 18, 2010 – Packt is pleased to announce WordPress 2.9 E-Commerce, a new book that focuses on the integration of WordPress with the WordPress e-Commerce plug-in. Written by Brian Bondari, this book provides an easy to understand, step-by-step approach to installing, configuring, and using WordPress e-Commerce to run an online store.

WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for content management. First released in May 2003 by Matt Mullenweg as a fork of b2/cafelog, it has many features including a workflow, a plugin architecture as well as a templating system. Used by over 2% of the 10,000 biggest websites, WordPress is the most popular blog software that’s in use today.

WordPress 2.9 E-Commerce provides a simple approach to developing an effective online store. It guides developers through the initial stages of planning, plug-in installation and configuration, building product catalogs to sell, accepting payments for orders and dealing with taxes and shipping. Readers will also learn how to promote and market their new stores, handle customer accounts and staff roles, as well as deal with essential store security.

This book serves as a practical, step-by-step guide packed with screenshots to ensure one’s store is created and deployed successfully. By transforming WordPress into an intuitive and capable platform for e-Commerce, this book serves as a gateway to earning huge profits. In addition to this, readers can also create their own customizable shipping rates and connect to shipping companies such as USPS and UPS.

Those interested in using WordPress as the basis for a store that can sell physical items, downloads, or services will find this book beneficial. This book is out now and available from Packt. For more information please visit: – http://www.packtpub.com/wordpress-2-9-e-commerce/book.

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SEO Services Company Master Google Sees an Improvement in Page Rank

Thursday, July 1st, 2010

BOULDER, CO, April 30, 2010 /24-7PressRelease/ — Google recently upgraded the Page Rank of Search Engine Optimization (SEO) company Master Google’s Web site from a 4 to a 6. This accomplishment is a result of the company’s skill with SEO and the company’s hard work – and demonstrates how clients can benefit by signing up for Master Google’s SEO services.

Page Rank is the result of Google’s search algorithm, which gives a number to every hyperlinked set of documents as a measure of its importance on the Web. The algorithm assigns each Web site a number from 0 to 10 representing that site’s value to Google. The to 10 scale is logarithmic, like the Richter Scale, so that each number is exponentially harder to achieve than the previous number.

Google does not reveal all the factors that go into determining Page Rank, but the score does depend in part on the number of inbound links for a Web site as well as the quality of the pages providing inbound links. In other words, if site A links to site B, Google interprets that as a “vote” by site A for site B. The weight given to site A’s vote, however, depends on its Page Rank. If there are no links to a Web page, there is no support for that page. Another factor influencing Page Rank is how often the Web site is updated with fresh content.

“We are very pleased to have Master Google’s Page Rank increase so dramatically,” said Master Google SEO Ali Husayni. “Since each number on Google’s Page Rank scale is exponentially harder to achieve than the previous number, the fact that Master Google’s rank has increased so quickly to a 6 is a tribute to the hard work of our employees and the high quality of our Web site’s material. Most SEO Web sites never achieve a Page Rank of 6. So, we’re ranked right up there among the best SEO companies in the world.”

Learn More
To learn more about Master Google’s Top of Google service, visit: www.mastergoogle.com. Alternatively, you can call the company’s toll free phone support service at 1-877-932-6559 or call internationally at +1-303-932-6559 with any questions or to schedule a free consultation with Master Google’s President Ali Husayni.

Master Google
Master Google is a subsidiary of Sinai Marketing, Inc., which was established in 2004. Since then, its team has done its best to master industry-standard SEO techniques and develop new ones.

Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods are what guarantee its clients’ Web sites success on the search engines.

2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing and Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.


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